Pens are small, fairly cheap but in respect to using them for gifts they don’t get thrown away till they have been fully used, giving them a life of one to two months depending on usage. They are an ideal giveaway, because they are versatile.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen has the best dollar for dollar advertising and market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people and office workers, black ballpoints are the most preferred. Blue is next in line in popularity. Odd and interesting colors such as pink or orange can also be used, but are of little usability. They’re best for party-hire companies or children’s wear businesses. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.
When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen’s body, you should first focus on company information you want to put, before thinking of the design of the body next. If you do not do this you may end up choosing a physical design that you cannot add the information you want which would defeat the original purpose.
Quality looking pens will be used by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don’t use cheap pen interiors either. A lot of us has thrown away a pen in frustration because a pen does not work when we tried using it. If a person gets this experience from your pens, they can associate it easily with your company. They will end with a bad impression of your brand.
Good suppliers of corporate gifts should allow you to purchase pens in numbers you need, in addition to the design concept of the pen body & its quality aspects we discussed.
Learn how Pen can raise your marketing now. See us to have some important Corporate Giftideas.
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