Offering multiple free bonuses has become the standard practice as affiliates compete for sales during new product launches, particularly in competitive product niches like internet marketing, real estate and Forex.
The launch of ‘Affiliate Millionaire’, the new high-end course from Andrew Fox, is no exception. This course will be selling for close to $1,000 plus upsells which means that affiliate commissions for this product will be considerable. As the launch date of February 23, 2010 draws near, the announcement of launch bonuses becomes more fevered as both super-affiliates and up and coming wannabes vie for putting the high commissions into their own pockets.
Bonuses run the gamut from very useful to worthless. Ideally, bonuses can be valuable, high-end products that have sold on their own for a real price tag and have not just been created as a bonus.
Offered bonuses may be information products like training courses, recorded interviews, ebooks, manuals, videos, audios and more. This category is perhaps the most popular bonus type as these items are often cheap to produce as well as easy to find as private label rights (PLR) products.
As an alternative to info products, another category of bonus is software applications, utilities, templates, scripts or other products. These can be created specifically to be offered or another source is private label rights (PLR) software which already exists and can be downloaded from sources on the internet
The PLR products available can be generic versions of popular applications like screen capture utilities or they may be niche-specific products applicable for only specialized purposes. An example of this type of software product would be an article submission utility specific to the internet marketing niche.
The bonus value claimed can sometimes be more than the cost of the product itself that is being sold. The bonus value that is being quoted can be real based on verifying that the product is truly being sold somewhere for that price and therefore truly is worth what is being claimed when it is listed as a bonus only.
In other cases the claimed value of the bonuses is not really what they are worth and is only being stated to increase the perceived value of the package. Additionally, several bonuses can be bundled together or stacked in order to create an even higher value bonus package and therefore an even more irresistible offer. Consumers usually cannot resist enough bonuses stacked together to create a must-buy, no brainer offer.
In launch after launch, this tactic of psychological bonus stacking has been shown to work quite well. Customers may be aware that the value is being inflated, but as long as it is believable, it still works and effectiveness is not reduced at all. The desire for a good value always overrides. But it is important that the bonuses remain relevant and of high quality, otherwise return rates may be high or the future buying relationship may be negatively affected.
Learn more about Affilaite Millionaire bonuses. Stop by this site where you can also read Affiliate Millionaire reviews.
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